Beyond the Data

Utility or “Trusted Energy Advisor”…or both?

Episode Summary

The changing dynamic of energy markets means utilities want to position themselves as the go-to experts for consumers. What are utilities doing to educate customers and create their profile as “trusted energy advisor”? Jeff Yankley, director of customer analytics & insights at Consumers Energy; Tim Krall, director of customer analytics for Exelon Utilities; and Shelly Hagerman, principle energy & utilities at West Monroe share their insights.